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Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.
"synopsis" may belong to another edition of this title.
About the Author:
Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University.
Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University.
David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.
Synopsis:
Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University.
Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University.
David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.
This undergraduate text for marketing research courses includes special applications for SPSS for Windows.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date1998
- ISBN 10 0138966060
- ISBN 13 9780138966065
- BindingHardcover
- Edition number2
- Number of pages688
- Rating
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Marketing Research
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Prentice Hall College Div
(1998)
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ISBN 13: 9780138966065
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Marketing Research, 2nd Edition
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Marketing Research
Published by
Prentice Hall College Div
(1998)
ISBN 10: 0138966060
ISBN 13: 9780138966065
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Hardcover
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