Strategic Marketing for Educational Institutions

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9780138514037: Strategic Marketing for Educational Institutions

This book reflects a strategic planning perspective and is sequenced to provide readers with a cumulative understanding of marketing and ability to apply these ideas directly to their own educational institutions.

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Kotler, Philip; Fox, Karen A.
Published by Prentice Hall
ISBN 10: 0138514038 ISBN 13: 9780138514037
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Kotler, Philip; Fox, Karen A.
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Kotler, Philip; Fox, Karen A.
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Kotler, Philip; Fox, Karen A.
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Kotler, Philip; Fox, Karen A.
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Kotler, Philip; Fox, Karen A.
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