Accounting (4th Edition)

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9780138486723: Accounting (4th Edition)

This mainstream, introductory text is suitable for a one-year or two-term course in Accounting Principles. Students don't need prior accounting or business knowledge to successfully complete this text. Teaching introductory accounting today is a lot like training athletes. It requires a careful warm-up, focus on specific topics and ideas, regular doses of motivation, and a cooling-off period when "the big picture" is clearly evident. Helping your students develop and master these skills is what Accounting 4/e is all about. This revision incorporates feedback from student and professor focus groups as well as extensive reviewer surveys. Accounting 4/e pays very careful attention to making accounting information interesting and relevant to students. Now includes user tutorial and general ledger software. Also offers a full distance learning course in WebCt, Blackboard, or e-Commerce platforms.

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From the Back Cover:

No prior accounting or business knowledge is needed to successfully complete this book. Accounting 4/E pays very careful attention to making accounting information interesting and relevant to the reader. A number of infographics, worked-out examples, charts, and illustrations visually reinforce material. Decision Guidelines provide insight and step-by-step instructions on how business decision makers use financial statements and other forms of accounting information. Includes Internet Tours to give the reader an overview and illustrate how to navigate through accounting resources on the web. Emphasizes topics in depth while incorporating new real company examples, like McDonald's. For those working within accounting or considering accounting/business profession or even those owning a small business.

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