Sports Marketing: A Strategic Perspective

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9780138137458: Sports Marketing: A Strategic Perspective

For courses in Sports Marketing.

 

Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.

"synopsis" may belong to another edition of this title.

Product Description:

This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process.

From the Back Cover:

What makes this Sports Marketing textbook different?

  • Business Perspective
  • Strategic Approach
  • Spotlight on Ethics
  • The Most Current Examples

Teaching resources available at www.prenhall.com/shank

"About this title" may belong to another edition of this title.

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Shank, Matthew D.
Published by Pearson Education (Us) (2008)
ISBN 10: 0138137455 ISBN 13: 9780138137458
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Book Description Pearson Education (Us), 2008. Paperback. Book Condition: Brand New. 4th international ed edition. 480 pages. In Stock. Bookseller Inventory # zk0138137455

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Matthew D. Shank
ISBN 10: 0138137455 ISBN 13: 9780138137458
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Book Description 2008. Paperback. Book Condition: New. 4th. 254mm x 207mm x 24mm. Paperback. Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the proc.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 480 pages. 0.836. Bookseller Inventory # 9780138137458

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Matthew D. Shank
ISBN 10: 0138137455 ISBN 13: 9780138137458
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Book Description 2008. Paperback. Book Condition: New. 4th. 254mm x 207mm x 24mm. Paperback. Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and orga.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 480 pages. 0.836. Bookseller Inventory # 9780138137458

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