Business and Its Environment: International Edition - Softcover

Baron, David P.

Softcover

ISBN 10: 0138005060 ISBN 13: 9780138005061

Publisher: Pearson, 2008

Synopsis

For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge.

Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.

The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.

About this title

Product Description:

Business and Its Environment For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility. Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new con...

From the Back Cover:

ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

All the information you need about the issues that affect business today...

The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:

• a new chapter on information industries and the Internet
• a new chapter on law and markets, including intellectual property protection, contracts, and torts
• chapters on China, the European Union, and Japan
• cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
• 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.

About this edition

• Publisher: Pearson
• Publication date: 2008
• ISBN 10: 0138005060
• ISBN 13: 9780138005061
• Binding: Paperback
• Edition number: 6
• Number of pages: 832