Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series) - Softcover

Groth, Robert

 
9780137564125: Data Mining: A Hands On Approach for Business Professionals (Data Warehousing Institute Series)
Softcover
ISBN 10: 0137564120 ISBN 13: 9780137564125
Publisher: Prentice Hall, 1997

Synopsis

For database management and design courses introducing data mining.

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style.

"synopsis" may belong to another edition of this title.

From the Author

Update
This book now has a new CD-ROM included in the back. The versions of DataMind DataCruncher and Angoss KnowledgeSEEKER are more recent versions (refer to README.txt on the CD-ROM) NeuralWorks Predict is no longer part of the CD-ROM because no demo version is available to work with latest Microsoft Excel. This book will have a new revision in the fall.

Synopsis

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?

"About this title" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
1997
Language
English
ISBN 10 
0137564120
ISBN 13 
9780137564125
Binding
Paperback
Number of pages
304