Retail Buying

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9780137554973: Retail Buying

This edition offers more detailed cases and strategies for dealing with varying economic conditions as well as the theoretical and practical background required for successful purchasing. It provides the basic information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This completely revised and updated Retail Buying focuses on a wealth of new material. It brings the buyer's role right into the new millennium.

Included are the following:

  • A new chapter, "Buying for Off-Site Retail Outlets" explores how the buyer addresses purchasing for the Internet, Catalogs, and Home Shopping Networks.
  • A wealth of new visuals have replaced those of the earlier editions.
  • Ancillary materials that include a host of Retail Buying videos that take the students on "trips" and "planning sessions" that the buyer regularly uses in his or her routine.
  • A totally revised Glossary that includes all of the present day terminology used by retail buyers.

"About this title" may belong to another edition of this title.

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Diamond Professor Emeritus, Jay; Pintel Professor Emeritus, Gerald
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