The authors' goal in "Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
"synopsis" may belong to another edition of this title.
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. book. Bookseller Inventory # 0137371152
Book Description Prentice Hall, 1997. Hardcover. Book Condition: New. 5th. Bookseller Inventory # DADAX0137371152
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801373711501.0
Book Description Prentice-Hall. Book Condition: New. pp. 696. Bookseller Inventory # 5268688