Consumer Behaviour

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9780137371150: Consumer Behaviour

The authors' goal in "Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

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Product Description:

Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

"About this title" may belong to another edition of this title.

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John C. Mowen; Michael Minor
Published by Prentice Hall (1997)
ISBN 10: 0137371152 ISBN 13: 9780137371150
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John C. Mowen; Michael Minor
Published by Prentice Hall (1997)
ISBN 10: 0137371152 ISBN 13: 9780137371150
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John C. Mowen; Michael Minor
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ISBN 10: 0137371152 ISBN 13: 9780137371150
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