In a thoroughly updated, revitalized version of Maxwell Maltz's seminal and bestselling program for personal fulfillment through self-image enhancement. Sommer applies Maltz's breakthrough principles of positive self-growth to today's complex personal and professional challenges.
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Lecturer and Maxwell Maltz-disciple Sommer ( Not Another Diet Book ), writing with freelancer Falstein, here updates and expands the 1960 Maltz classic, Psycho-Cybernetics. Rather than relying on the Freudian approach of yielding control to the subconscious or on "will power" to change behavior, Psycho-Cybernetics (a computer term referring to the mental "steering system" that guides our attitudes, behavior and self-image) directs the intuitive and nonverbal right brain to "reprogram" the logical and verbal left brain through a six-step program that relies heavily on visualizations and affirmations. The steps are: programming your "success mechanism," imagining success, shedding false beliefs, learning to relax, using "drug-free tranquilizers" and setting goals. Through anecdotes, the authors show how people have improved their self-images and have realized their goals using Maltz's program. Self-quizzes are included. Thoughtful and practical, this is an important addition to the self-help field. 100,000 first printing; major ad/promo; first serial to Cosmopolitan; Newbridge Book Club main selection; author tour.
Copyright 1993 Reed Business Information, Inc.
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