Items related to The Principles of Global Marketing
Appropriate for undergraduate courses in International Marketing.
- This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
- A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text.
- POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.
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- PublisherPearson Education (US)
- Publication date1996
- ISBN 10 0137222998
- ISBN 13 9780137222995
- BindingHardcover
- Number of pages421
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Principles Of Global Marketing
Published by
Prentice Hall
(1996)
ISBN 10: 0137222998
ISBN 13: 9780137222995
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Principles Of Global Marketing
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Principles Of Global Marketing
Published by
Prentice Hall
(1996)
ISBN 10: 0137222998
ISBN 13: 9780137222995
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Hardcover
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