Principles of Marketing

 
9780137216895: Principles of Marketing

What's Key: *Marketing Toolkit: interactive puzzles and decision-making scenarios to explore and review marketing concepts. *CasePilot: an interactive business simulation to improve your case analysis skills. *Marketing Updates: current and archived articles organized by chapter. *Research Navigator: a portal for online research. *Access to streaming videos, self-study quizzing, PowerPoint lectures, and more.

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Review:

*NEW - Customer-value, customer-relationships framework--Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. *NEW-New five-step model of the marketing process - Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. "Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?"*NEW--Chapter-opening and Real Marketing examples--These popular vignettes illustrate important new concepts within real world business applications. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Examples of new openers and vignettes: - NASCAR: Creating Customer Experiences (Ch 1) - McDonald's: I'm Lovin' It! (Ch 3) - Lexus: Delighting Customers to Keep them Coming Back (Ch 5) - UPS: What Can Brown do for Business Customers? (Ch 6) - Pottery Barn Lifestyle (Ch 7)"Do you use videos in your classroom?" **NEW - Video segments on VHS, DVD, and online. Every segment in the Kotler/Armstrong 12e library is new for this edition. Professionally produced for Prentice Hall. Featured companies include American Express, NFL, and Reebok. - Do your students need a copy? Instructors can also choose to have the segments on DVD shrink-wrapped with this text at no additional cost. (Bookstores must be notified in advance to ensure they stock this special package for students.) "Is it important to you that branding is covered throroughly in your book?"*NEW-New material on brand equity, brand value, brand positioning, managing brands, and rebranding. Enables students to understand the importance of developing strong brand positions. "Are you looking for a text that integrates international and ethical coverage?" *NEW--Global marketing--Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 19 that focuses on global marketing considerations. *NEW-Socially responsible marketing - Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 3 that focuses on ethics and socially responsible marketing. "Are you using or interested in using a simulation to complement your principles of marketing textbook?"*NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

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Philip Kotler, Gary Armstrong
Published by Prentice-Hall 01/01/1991 (1991)
ISBN 10: 0137216890 ISBN 13: 9780137216895
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Philip Kotler, Gary Armstrong
Published by Prentice-Hall 01/01/1991 (1991)
ISBN 10: 0137216890 ISBN 13: 9780137216895
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Book Description Prentice-Hall 01/01/1991, 1991. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780137216895

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Philip Kotler, Gary Armstrong
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Book Description Prentice-Hall 01/01/1991, 1991. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780137216895

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Philip Kotler, Gary Armstrong
Published by Prentice-Hall 01/01/1991 (1991)
ISBN 10: 0137216890 ISBN 13: 9780137216895
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Book Description Prentice-Hall 01/01/1991, 1991. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780137216895

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Philip Kotler, Gary Armstrong
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Book Description Prentice-Hall 01/01/1991, 1991. Book Condition: used-good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780137216895

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Book Description Prentice-Hall International., 1991. Book Condition: Very Good. Fifth. Book- VG. Softback. 11x8.5. 711pp. Colout photos throughout. Bookseller Inventory # 219962

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