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For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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- PublisherPrentice Hall
- Publication date2008
- ISBN 10 013715593X
- ISBN 13 9780137155934
- BindingHardcover
- Edition number3
- Number of pages672
- Rating
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Basic Marketing Research: A Decision-making Approach
Published by
Pearson College Div
(2008)
ISBN 10: 013715593X
ISBN 13: 9780137155934
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Hardcover
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Stock Image
Basic Marketing Research: A Decision-making Approach
Published by
Pearson College Div
(2008)
ISBN 10: 013715593X
ISBN 13: 9780137155934
New
Hardcover
Quantity: 1
Seller:
Rating
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