Integrated Marketing Communications, 2e
David Pickton and Amanda Broderick
Integrated Marketing Communications, 2e
takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual ‘route map’ throughout the book. This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking advertising, public relations, sales promotions, or direct marketing courses.
Key features include:
Visit the Companion Website at www.booksites.net/pickton to find even more valuable teaching and learning materials for instructors and students alike!
David Pickton is Head of the Marketing Department at DeMontfort University. He is on the editorial board of the Journal of Marketing Communications and Marketing Intelligence and Planning. He is also a fellow of the Chartered Institute of Marketing and Fellow of the RSA. Along with lecturing, Dave has done business consultancy.
Amanda Broderick is Lecturer in Marketing and Director of the MSc Marketing Management programme at Aston University Business School. Her main research, teaching, and consultancy expertise is in International Targeted Communications.
"synopsis" may belong to another edition of this title.
Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications. Unlike many marketing communications texts Integrated Marketing Communications, as its title suggests, takes an explicitly integrated approach to the subject. Whilst a number of the chapters have been contributed by experts in their field, David Pickton and Amanda Broderick have created a comprehensive and cohesive textbook. The result is a textbook with excellent pedagogy and a unified style and approach. The lively text design, European approach, use of colour and comprehensive coverage of the marketing communications mix elements make it ideal for all students and lecturers in this popular and growing area. The book is suitable for use on general marketing communications modules and in more specialist areas such as advertising, public relations, sales promotions and direct marketing.From the Back Cover:
An excellent book, well written and full of good examples. The new edition ensures that it remains at the cutting edge of marcoms thinking."
Dr. A. Nicholls, Said Business School, Oxford University
This book is without doubt the most comprehensive and intriguing text in the field of integrated marketing communications. It offers an insightful approach to relevant and applicable study in marketing communications, based on current trends and recent research results. It has a stimulating empirical focus on European and international cases without compromising theoretical depth and reflectivity. I commend the authors for succeeding in truly integrating all that there is to "need to know" about marketing communications!”
Professor Suzanne C. Beckmann, Copenhagen Business School
Building of the successful, highly acclaimed 1st edition, Integrated Marketing Communications 2nd edition continues to provide a comprehensive coverage of marketing communications in a unique integrated format. With a lively European approach this book is ideal for those studying marketing communications at undergraduate, postgraduate and post-experience levels. The comprehensive coverage of material, based on recent, seminal research and applied examples, provides a ‘must have’ text on Integrated Marketing Communications. It is also suitable for students taking courses in advertising, public relations, sales promotions, and direct marketing.
The 2nd edition incorporates:
Visit the Companion Website at www.booksites.net/pickton to find additional valuable teaching and learning materials.
David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University.
Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
"About this title" may belong to another edition of this title.
Book Description Pearson Education Canada. PAPERBACK. Book Condition: New. 0137140746 Brand new book. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU004325
Book Description Pearson Education Canada, 2010. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX0137140746
Book Description Pearson Education Canada, 2010. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-64-5023105