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An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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- PublisherPearson
- Publication date2008
- ISBN 10 0137136978
- ISBN 13 9780137136971
- BindingPaperback
- Edition number1
- Number of pages408
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Strategic Marketing. by Todd Mooradian, Kurt Matzler
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Strategic Marketing: International Edition
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Book Description Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-527
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Strategic Marketing. by Todd Mooradian, Kurt Matzler [Taschenbuch] [2008] Mooradian, Todd A.
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Addison Wesley Pub Co Inc
(2008)
ISBN 10: 0137136978
ISBN 13: 9780137136971
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Book Description Taschenbuch. Condition: Gebraucht. Gebraucht - Gut Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 408 pp. Englisch. Seller Inventory # 41694
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