Strategic Marketing: International ed

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9780137136971: Strategic Marketing: International ed

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Mooradian, Todd; Matzler, Kurt; Ring, Larry
Published by Pearson Education (2010)
ISBN 10: 0137136978 ISBN 13: 9780137136971
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Book Description Pearson Education, 2010. Paperback. Book Condition: Brand New. 408 pages. 9.00x7.40x1.00 inches. In Stock. Bookseller Inventory # zk0137136978

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Mooradian, Todd; Matzler, Kurt; Ring, Larry
Published by Pearson Education
ISBN 10: 0137136978 ISBN 13: 9780137136971
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Book Description Pearson Education. PAPERBACK. Book Condition: New. 0137136978 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001725

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