The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds

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9780137029013: The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate

 

“Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals–and increasingly, individuals–are turning to ETFs.”

–Bob Pisani, CNBC Reporter

 

“Our complex and global financial system has created a powerful need for guideposts for investors and traders alike. Tom Lydon provides an excellent tool to help navigate the current economic environment in a clear, concise, easy-to-understand way.”

–John L. Jacobs, EVP and CMO, The NASDAQ OMX Group, Inc.

 

“There are hundreds of writers, speakers, and advisers clamoring to get a seat aboard the ETF bandwagon. However, if you’re looking for genuine insight from a real pioneer, then read Tom Lydon. Not only is Tom’s

The ETF Trend Following Playbook a principled how-to guide for individual investors, it is requisite reading for money managers.”

–Gary Gordon, Editor of ETFExpert.com

 

“Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. The ETF Trend Following Playbook provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer.”

–Scott Burns, Director of ETF Analysis at Morningstar

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Product Description:

The ETF Trend Following Playbook Millions of investors have been left to figure out where it all went wrong, but they are determined to regain control of their own investments. In this text, Lydon brings together two of this generation's most proven investment approaches: low-cost, flexible ETFs and powerful trend-following strategies.

About the Author:

Tom Lydon is the leading expert on ETF investing for individuals. He is also editor of ETFtrends.com, the #1 site for ETF news and commentary. Lydon is President of Global Trends Investments, an investment advisory firm that creates custom portfolios for high-net-worth individuals. He has been involved in money management for more than 25 years: first at Fidelity Investments, later as a founding member of Charles Schwab’s Institutional Advisory Board, and more recently as a board member for several fund companies. A regular contributor to the financial media, he is author of iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor.

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