Principles of Marketing: Study Gde

9780137014422: Principles of Marketing: Study Gde

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

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Diamond, Jay; Pintel, Gerald
Published by Longman Higher Education (1985)
ISBN 10: 0137014422 ISBN 13: 9780137014422
Used Quantity Available: 1
Better World Books
(Mishawaka, IN, U.S.A.)

Book Description Longman Higher Education, 1985. Book Condition: Good. 3rd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74967881

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