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Introduction to Electronic Commerce: International Edition - Softcover

 
9780137008070: Introduction to Electronic Commerce: International Edition
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For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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  • PublisherPearson
  • Publication date2008
  • ISBN 10 0137008074
  • ISBN 13 9780137008070
  • BindingPaperback
  • Edition number2
  • Number of pages624
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