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Consumer Behavior - Hardcover

 
9780136690030: Consumer Behavior
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The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

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  • PublisherPearson
  • Publication date1994
  • ISBN 10 0136690033
  • ISBN 13 9780136690030
  • BindingHardcover
  • Edition number5
  • Number of pages704
  • Rating
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Schiffman, Leon G., Kanuk, Leslie Lazar
Published by Prentice Hall (1994)
ISBN 10: 0136690033 ISBN 13: 9780136690030
Used Hardcover Quantity: 1
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Book Description Condition: Very Good. Very Good condition. Fifth edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G04B-03251

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Schiffman, Leon G.; Kanuk, Leslie Lazar
ISBN 10: 0136690033 ISBN 13: 9780136690030
Used Hardcover Quantity: 1
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a2zbooks
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Book Description Hardcover. Condition: Very Good. 5th Edition. Text appears clean, has a stamp and black mark on the fly page. Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560754237. Seller Inventory # 1560754237

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