Understanding Economics: An Applied Approach

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9780136501695: Understanding Economics: An Applied Approach

In the wake of modular courses specifically designed to introduce the non-specialist to the subject of economics, many academics have begun to find traditional introductory economics texts far too comprehensive and removed from the real world for the needs of their students. Non-specialist students normally require a more applied and openly friendly approach to economics which provides them with the motivation to understand the subject. This text is aimed at such students. A friendly written stlye and helpful layout is combined with an applied approach to produce the ideal introductory text for the non-specialist. The text starts with real-world applications such as traffic congestion or European airline pricing. These are then expanded to show the economic theory which underpins them with key concepts being reinforced at the end of each chapter. Theory is presented in the order most commonly found in introductory economics courses, and also has a balanced coverage of macroeconomic and microeconomic topics. The text is written from a European perspective although examples are drawn from around the globe. Teacher's Manual (0-13-650177-X).

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This book helps readers understand fundamental economics by connecting it to the real-world business, work, and public policy issues they are already concerned about.A friendly overview of economics for non-specialists, this book uses examples from around the world to introduce fundamental economic concepts. Readers will learn how to apply economic theory to questions like: What will be the results of Eastern European economic reform? Is it worth the effort to beat inflation? What does the supply-side revolution really mean? What is the economist's perspective on environmental issues? Should Europe convert to a single currency? Boxed chapter introductions, end-of-chapter questions, key word definitions and further readings make this text even more useful.This book is for any non-specialist or student interested in fundamental economics.

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