Heather, Mr Ken Understanding Economics

ISBN 13: 9780136501695

Understanding Economics

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9780136501695: Understanding Economics

In the wake of modular courses specifically designed to introduce the non-specialist to the subject of economics, many academics have begun to find traditional introductory economics texts far too comprehensive and removed from the real world for the needs of their students. Non-specialist students normally require a more applied and openly friendly approach to economics which provides them with the motivation to understand the subject.

This text is aimed at such students. A friendly written stlye and helpful layout is combined with an applied approach to produce the ideal introductory text for the non-specialist. The text starts with real-world applications such as traffic congestion or European airline pricing. These are then expanded to show the economic theory which underpins them with key concepts being reinforced at the end of each chapter. Theory is presented in the order most commonly found in introductory economics courses, and also has a balanced coverage of macroeconomic and microeconomic topics. The text is written from a European perspective although examples are drawn from around the globe.

Teacher's Manual (0-13-650177-X).

"synopsis" may belong to another edition of this title.

From the Back Cover:

This successful text offers a concise and accessible introduction to economics, making it ideal for those coming to the subject for the first time.
It adopts a unique case-study approach, addressing current and often controversial issues, to both stimulate and challenge the student. Each of the twenty cases has been carefully chosen to build up an understanding of economic analysis, showing how economic theory relates to the real world.
The third edition has been substantially revised to reflect recent policy changes and includes more coverage of the single currency, The European Central Bank and economics of monetary integration.
Features of the text-
§ Balanced coverage of microeconomic and macroeconomic issues
§ Case-study approach allows students to apply economic analysis to real problems
§ End-of-chapter discussion questions and key results summary boxes reinforce learning
§ Comprehensive glossary

Understanding Economics is particularly relevant for non-specialist students taking an introductory course in economics, whether as part of a business studies degree or any other course of study requiring a grounding in economics. It is also suitable as a supplementary text for specialist Economics courses, particularly for seminar work.
The author
Ken Heather lectures at the University of Portsmouth and is the co-author of 'Economics' by Case, Fair, Gaertner & Heather.

"About this title" may belong to another edition of this title.

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Heather, Mr Ken
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