Understanding the Consumer: A European Perspective

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9780136163688: Understanding the Consumer: A European Perspective

Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.

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At a time when consumers are often decribed as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents in a relatively compact format the essentials of what is presently known about the consumer. It also covers the managerial and public policy implications inherent within it.
All the core areas of consumer behaviour are covered including-

consumer needs and motivatio
personalit
perceptio
learning and consumer involvemen
attitude
group dynamics including social class, family culture and lifestyle
It will be particularly welcomed for its European approach to the subject. Ideal for MBA and postgraduate classes in consumer behaviour Understanding the Consumer offers a comprehensive yet concise introduction to the subject.

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Book Description Pearson Education (US), United States, 2000. Paperback. Book Condition: New. 244 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****.Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications. Bookseller Inventory # AAV9780136163688

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Book Description Pearson Education (US), United States, 2000. Paperback. Book Condition: New. 244 x 170 mm. Language: English . Brand New Book ***** Print on Demand *****. Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications. Bookseller Inventory # AAV9780136163688

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