Items related to Understanding The Consumer:A European Perspective
Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.
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From the Back Cover:
At a time when consumers are often decribed as more demanding, less loyal and more difficult to analyse and predict, Understanding the Consumer presents in a relatively compact format the essentials of what is presently known about the consumer. It also covers the managerial and public policy implications inherent within it.
All the core areas of consumer behaviour are covered including-
All the core areas of consumer behaviour are covered including-
consumer needs and motivatio
personalit
perceptio
learning and consumer involvemen
attitude
group dynamics including social class, family culture and lifestyle
It will be particularly welcomed for its European approach to the subject. Ideal for MBA and postgraduate classes in consumer behaviour Understanding the Consumer offers a comprehensive yet concise introduction to the subject.
"About this title" may belong to another edition of this title.
- PublisherFt PrenticeHall
- Publication date2000
- ISBN 10 0136163688
- ISBN 13 9780136163688
- BindingPaperback
- Number of pages336
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Understanding The Consumer:A European Perspective
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Book Description Paperback. Condition: Very Good. Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001338651
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Understanding the Consumer: A European Perspective
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9605257
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Understanding the Consumer: A European Perspective
Published by
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(2000)
ISBN 10: 0136163688
ISBN 13: 9780136163688
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9605256
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780136163688. Seller Inventory # 9517585
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