Items related to Principles of Marketing Value Package (Includes Onekey...
Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing) - Hardcover
About the Author
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: "Marketing Management", now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: "Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism;" and "The Marketing of Nations."
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Principles of Marketing Value Package (Includes Onekey...
Stock Image
Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Kit, Principles of Marketing) Kotler Ph.D., Philip Armstrong, Gary and Kotler, Phil
Seller: College Campus, North Fort Myers, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. Seller Inventory # 013239002713122-CR02374411
Quantity: 3 available