Services Marketing: People, Technology, Strategy - Hardcover

Lovelock, Christopher H; Wirtz, Jochen

4.06

126 ratings by Goodreads

9780136107217: Services Marketing: People, Technology, Strategy

Hardcover

ISBN 10: 0136107214 ISBN 13: 9780136107217

Publisher: Pearson, 2010

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The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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From the Back Cover:

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student interest in taking courses that focus on different aspects of managing service organizations, including marketing. This makes a lot of sense from a career standpoint, since most business school graduates will be going to work in service industries and managers report that manufacturing-based models of business practice are not always useful to them.

Distinguishing Features of Services Marketing, Fourth Edition

This highly readable book includes

a strong managerial orientation and strategic focus
use of conceptual frameworks that have been classroom tested for relevance to both MBA students and executive seminar participants
incorporation of key academic research findings
use of interesting examples to link theory to practice
inclusion of carefully selected readings and cases to accompany the text chapters

About the Author:

CHRISTOPHER LOVELOCK, one of the pioneers of service marketing, divides his professional life among writing, teaching, and consulting. Based in New England, he gives seminars and workshops in the United States and around the world. He has also lived and worked in Britain, Canada, France, and Switzerland. His past academic career includes 11 years on the faculty of the Harvard Business School; 2 years as a visiting professor at the International Institute for Management Development (IMD) in Switzerland, and short-term appointments at Berkeley, Stanford, the Sloan School at MIT, Theseus Institute, and INSEAD. Christopher is author of 60 articles, over 100 teaching cases, and 20 books. He is a recipient of the Journal of Marketing's Alpha Kappa Psi Award, the American Marketing Association's Award for Career Contributions to the Services Discipline, and many awards for outstanding cases. He holds MA and BCom degrees from the University of Edinburgh, an MBA from Harvard, and a PhD from Stanford.

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