Items related to Marketing: An Introduction: Value Edition
Synopsis
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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Marketing: An Introduction: Value Edition
Seller: HPB-Red, Dallas, TX, U.S.A.
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_332249055
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Marketing: An Introduction, Student Value Edition
Seller: Buchpark, Trebbin, Germany
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 636 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 10050047/2
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