This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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Book Description Prentice Hall, 2010. Loose Leaf. Book Condition: New. 10. Bookseller Inventory # DADAX0136102468
Book Description Prentice Hall, 2010. Loose Leaf. Book Condition: New. Bookseller Inventory # P110136102468
Book Description Prentice Hall, 2010. Loose Leaf. Book Condition: Brand New. 10 lslf edition. 636 pages. 10.80x8.30x0.90 inches. In Stock. Bookseller Inventory # zk0136102468