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Marketing: An Introduction - Softcover

 
9780136102434: Marketing: An Introduction
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

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  • PublisherPearson
  • Publication date2010
  • ISBN 10 0136102433
  • ISBN 13 9780136102434
  • BindingPaperback
  • Number of pages648
  • Rating

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  • 9780138023348: Marketing An Introduction

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