Electronic Commerce 2010 (Pearson Custom Business Resources)

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9780136100362: Electronic Commerce 2010 (Pearson Custom Business Resources)

For undergraduate and graduate electronic commerce courses.

 

Explore the many aspects of electronic commerce through a managerial perspective.

 

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all from a managerial perspective that helps make EC relevant to majors and non-majors alike.

 

The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.

"synopsis" may belong to another edition of this title.

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Turban, Efraim; Lee, Jae K.; King, David; Liang, Ting Peng; Turban, Deborrah
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