E-Commerce 2011 (Pearson Custom Business Resources)

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9780136091196: E-Commerce 2011 (Pearson Custom Business Resources)

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Kenneth Laudon, Carol Guercio Traver
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Book Description Pearson Education (US), United States, 2010. Hardback. Book Condition: New. 7th edition. 305 x 229 mm. Language: English . Brand New Book. For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Bookseller Inventory # BZV9780136091196

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