Items related to E-Commerce 2011: Business, Technology, Society
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2010
- ISBN 10 0136091199
- ISBN 13 9780136091196
- BindingHardcover
- Number of pages912
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
E-commerce 2011: Business, Technology, Society (Pearson Custom Business Resources)
Published by
Prentice Hall
(2010)
ISBN 10: 0136091199
ISBN 13: 9780136091196
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks27370
Buy New
£ 48.80
Convert currency