E-Commerce 2011 (7th Edition) (Pearson Custom Business Resources)

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9780136091196: E-Commerce 2011 (7th Edition) (Pearson Custom Business Resources)

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The seventh edition–including all of the data, figures, and tables in the book–has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Book Description Pearson Education (US), United States, 2010. Hardback. Book Condition: New. 7th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Bookseller Inventory # BZV9780136091196

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Book Description Pearson Education (US), United States, 2010. Hardback. Book Condition: New. 7th edition. Language: English . Brand New Book. For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Bookseller Inventory # BZV9780136091196

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