Marketing Public Relations

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9780136082996: Marketing Public Relations

For undergraduate public relations, new media, and marketing courses.

The first text to teach public relations through the lens of marketing.

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.

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Gaetan T. Giannini Jr.
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ISBN 10: 0136082998 ISBN 13: 9780136082996
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Book Description Pearson Education (US), United States, 2009. Paperback. Book Condition: New. 231 x 175 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world. Bookseller Inventory # BTE9780136082996

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Gaetan T. Giannini
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Book Description Pearson Education (US), United States, 2009. Paperback. Book Condition: New. 231 x 175 mm. Language: English . Brand New Book. For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world. Bookseller Inventory # BZV9780136082996

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