Items related to Principles of Marketing
Synopsis
For undergraduate Principles of Marketing courses
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2008
- ISBN 10 0136079415
- ISBN 13 9780136079415
- BindingHardcover
- LanguageEnglish
- Number of pages744
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