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An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
"synopsis" may belong to another edition of this title.
- ISBN 10 0136072216
- ISBN 13 9780136072218
- BindingPaperback
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Strategic Marketing (Instructor's Review Copy)
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Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G0136072216I5N00
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