Strategic Management in Action - Softcover

Coulter, Mary A.

Softcover

ISBN 10: 0136067735 ISBN 13: 9780136067733

Publisher: Pearson, 1997

Synopsis

Appropriate for upper level undergraduate business administration courses. This practical, real-world text presents strategy as it is actually applied within organizations through the use of an effective integration of theory and action.

About this title

From the Back Cover:

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!

• New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
• New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
• New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
• New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
• A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

About this edition

• Publisher: Pearson
• Publication date: 1997
• ISBN 10: 0136067735
• ISBN 13: 9780136067733
• Binding: Paperback
• Edition number: 1
• Number of pages: 383