Items related to Principles of Global Marketing: International Edition
Appropriate for undergraduate courses in International Marketing.
- This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
- A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text.
- POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.
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- PublisherPearson
- Publication date1996
- ISBN 10 0136066828
- ISBN 13 9780136066828
- BindingPaperback
- Number of pages420
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Principles of Global Marketing: International Edition
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004504051
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Principles of Global Marketing: International Edition
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Seller Inventory # CHL6296524
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Principles of Global Marketing: International Edition
Published by
Prentice Hall
(1996)
ISBN 10: 0136066828
ISBN 13: 9780136066828
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780136066828. Seller Inventory # 9868179
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