Economics for Managers

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9780136065524: Economics for Managers

For one semester MBA Managerial Economics courses

 

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

 

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.  This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

 

The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Economic factors influence the profitability of all firms and businesses. The success of a firm depends upon the ability of its managers to make solid decisions based on these economic factors.

This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm.

Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.

The text wraps up With a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.

For further exploration, please visit www.prenhall.com/farnham

"About this title" may belong to another edition of this title.

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Farnham, Paul G.
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Book Description Prentice Hall, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I MICROECONOMIC ANALYSIS 1 Managers and Economics 2 Demand, Supply, and Equilibrium Prices 3 Demand Elasticities APPENDIX 3A Economic Model of Consumer Choice 4 Techniques for Understanding Consumer Demand and Behavior 5 Production and Cost Analysis in the Short Run 6 Production and Cost Analysis in the Long Run APPENDIX 6A Isoquant Analysis 7 Market Structure: Perfect Competition 8 Market Structure: Monopoly and Monopolistic Competition 9 Market Structure: Oligopoly APPENDIX 9A Data Sources for Firm and Industry Analysis (on Web site) 10 Pricing Strategies for the Firm PART II MACROECONOMIC ANALYSIS 11 Measuring Macroeconomic Activity APPENDIX 11A Data Sources for Measuring Aggregate Economic Activity 12 Spending by Individuals, Firms, and Governments on Real Goods and Services APPENDIX 12A Numerical Example of Equilibrium and the Multiplier APPENDIX 12B Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve 13 The Role of Money in the Macro Economy APPENDIX 13A Monetary Tools and the Market for Bank Reserves APPENDIX 13B Deriving the LM Curve 14 The Aggregate Model of the Macro Economy APPENDIX 14A Specific and General Equations for the Aggregate Macro Model 15 International and Balance of Payments Issues in the Macro Economy APPENDIX 15A Specific and General Equations for the Balance of Payments PART III INTEGRATION OF THE FRAMEWORKS 488 16 Combining Micro and Macro Analysis for Managerial Decision Making. Bookseller Inventory # ABE_book_new_013606552X

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