Sales and Sales Management

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9780136061618: Sales and Sales Management

This work offers the collective pairing of both sales and sales management topics. Topics such as buyer behaviour, communications, and motivation are covered early to provide students with a solid understanding of these basic concepts so they can relate them to sales and sales management. It includes salesperson profiles to show students the trials and tribulations of actual salespersons and sales managers, in actual sales settings.

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From the Publisher:

Jackson and Hisrich offer the rare collective pairing of both sales and sales management topics to better meet the needs of schools that have only one course in the area.

From the Back Cover:

Key Benefit: Jackson and Hisrich offer the rare collective pairing of both sales and sales management topics to better meet the needs of readers. Key Topics: Covers unique material—such as buyer behavior, communications, and motivation—early to provide readers a solid understanding of these basic concepts so they can relate them to sales and sales management; integrates global issues into each of the topical areas, reflecting today's importance of international marketing and sales skills; and includes salesperson profiles to show readers the trials and tribulations of actual salespersons and sales managers, in actual sales settings.

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Hisrich, Robert D., Jackson, Ralph W.
Published by Prentice Hall College Div (1995)
ISBN 10: 0136061613 ISBN 13: 9780136061618
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Ralph W. Jackson; Robert D. Hisrich
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