Marketing of High-Technology Products and Innovations

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9780136049968: Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

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Product Description:

The only text on the market that provides readers with the marketing information they need to succes....

Review:

"The highlights and comments from business executives and other sources were especially insightful." ? Ashok Gupta, Ohio State University

"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." ? Jim Simpson, University of Alabama Huntsville

"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." ? Edward E. Rigdon, Georgia State University

"Provides excellent examples and cases which illustrates concepts and theories in the text." ? Raj Rakhra, University of Washington Business School

"A very good book with a tremendous depth of reference." ? Dan Maher, ACT Venture Capital

"About this title" may belong to another edition of this title.

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