An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Book Description Prentice Hall; 1 edition (January 14, 2011), 2011. Soft cover. Book Condition: New. New, International Edition, 1st Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0136028047
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Book Description Prentice Hall, 2011. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0136028047
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