Strategic Marketing

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9780136028048: Strategic Marketing

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Mooradian, Todd; Matzler, Kurt
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ISBN 10: 0136028047 ISBN 13: 9780136028048
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Todd Mooradian, Kurt Matzler, Larry Ring
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