Strategic Marketing

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9780136028048: Strategic Marketing

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Mooradian, Todd; Matzler, Kurt
Published by Prentice Hall; 1 edition (January 14, 2011) (2011)
ISBN 10: 0136028047 ISBN 13: 9780136028048
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Book Description Prentice Hall; 1 edition (January 14, 2011), 2011. Soft cover. Book Condition: New. New, International Edition, 1st Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0136028047

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Todd Mooradian, Kurt Matzler, Larry Ring
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