Marketing Research: United States Edition - Hardcover

Burns, Alvin C.; Bush, Ronald F.

Hardcover

ISBN 10: 0136027040 ISBN 13: 9780136027041

Publisher: Pearson, 2009

Synopsis

For undergraduate marketing research courses.

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.

About this title

About the Author:

Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University.

Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University.

David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.

About this edition

• Publisher: Pearson
• Publication date: 2009
• ISBN 10: 0136027040
• ISBN 13: 9780136027041
• Binding: Hardcover
• Edition number: 6
• Number of pages: 672