For undergraduate marketing research courses.
The “nuts and bolts” of marketing research.
Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.
"synopsis" may belong to another edition of this title.
About the Author:
Joseph F. Hair, Jr. , is Professor of Marketing at Kennesaw State University. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Louisiana State University.
Robert P. Bush earned a B.A. in Psychology and Economic History from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University.
David J. Ortinau earned his B.S. in Management from Southern Illinois University, Carbondale, an M.S. in Business Administration, with a specialty in marketing research, from Illinois State University, and his Ph.D. in Marketing from Louisiana State University.
Eric Shiu teaches Marketing Research at the University of Birmingham
Joseph Hair is Professor of Marketing at Kennesaw State University
Robert Bush teaches at Louisiana State University, Lafayette
David Ortinau teaches at the University of South Florida
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2009. Hardcover. Book Condition: New. 6. Bookseller Inventory # DADAX0136027040
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Book Description Pearson, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # 0136027040
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