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For graduate and undergraduate marketing management courses.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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- PublisherPearson
- Publication date2008
- ISBN 10 0136026605
- ISBN 13 9780136026600
- BindingPaperback
- Edition number4
- Number of pages384
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A Framework for Marketing Management
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Framework for Marketing Management, A: United States Edition
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A Framework for Marketing Management Kotler, Philip and Keller, Kevin Lane
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A Framework for Marketing Management
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A Framework for Marketing Management
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