Solomon, Michael R. Consumer Behavior

ISBN 13: 9780136015963

Consumer Behavior

3.84 avg rating
( 192 ratings by GoodReads )
 
9780136015963: Consumer Behavior

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

"synopsis" may belong to another edition of this title.

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

From the Back Cover:

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

  • Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision
  • Quick tests throughout each chapter to enhance and test your knowledge
  • Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

    1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
    2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
    3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Michael R. Solomon
Published by Prentice Hall (2008)
ISBN 10: 0136015964 ISBN 13: 9780136015963
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. 8. Bookseller Inventory # DADAX0136015964

More Information About This Seller | Ask Bookseller a Question

Buy New
11.44
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

2.

Michael R. Solomon
ISBN 10: 0136015964 ISBN 13: 9780136015963
New Quantity Available: 14
Seller
Book Park
(Southfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Book. Bookseller Inventory # 0136015964BYR

More Information About This Seller | Ask Bookseller a Question

Buy New
14.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Solomon
ISBN 10: 0136015964 ISBN 13: 9780136015963
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-7867

More Information About This Seller | Ask Bookseller a Question

Buy New
21.17
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Solomon, Michael R.
Published by Prentice Hall (2008)
ISBN 10: 0136015964 ISBN 13: 9780136015963
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0136015964

More Information About This Seller | Ask Bookseller a Question

Buy New
22.84
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Solomon, Michael R.
Published by Prentice Hall (2008)
ISBN 10: 0136015964 ISBN 13: 9780136015963
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110136015964

More Information About This Seller | Ask Bookseller a Question

Buy New
25.09
Convert Currency

Add to Basket

Shipping: 2.39
Within U.S.A.
Destination, Rates & Speeds