Marketing Management (Pearson Custom Business Resources)

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9780136009986: Marketing Management (Pearson Custom Business Resources)

For undergraduate and MBA marketing management and strategy courses.

 

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

 

"synopsis" may belong to another edition of this title.

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Kotler, Philip; Keller, Kevin Lane
Published by Prentice Hall (2008)
ISBN 10: 0136009980 ISBN 13: 9780136009986
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Kotler, Philip; Keller, Kevin Lane
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