Marketing Management (13th Edition)

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9780136009986: Marketing Management (13th Edition)

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

"synopsis" may belong to another edition of this title.

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Kotler, Phil
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ISBN 10: 0136009980 ISBN 13: 9780136009986
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Kotler, Phil, Keller, Kevin
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