Modern Persuasion Strategies: The Hidden Advantage in Selling

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9780135960998: Modern Persuasion Strategies: The Hidden Advantage in Selling

Featuring all the most current semantic and cybernetic research, this dynamic guide reveals powerful persuasion strategies that will help any salesperson "read" the emotional and mental makeup of a client--then customize a sales presentation the prospect will find irresistible.

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Donald J. Moine, John H. Herd
Published by Prentice-Hall (1984)
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Donald J. Moine; John H. Herd
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Donald J. Moine, John H. Herd
Published by Prentice-Hall (1984)
ISBN 10: 0135960991 ISBN 13: 9780135960998
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