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The Essence of Business Economics (Essence of Management: Prentice Hall Series) (Essence Series) - Softcover

 
9780135731307: The Essence of Business Economics (Essence of Management: Prentice Hall Series) (Essence Series)
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Seeks to introduce students, managers and trainee managers to the esssence of business economics; to those concepts, theories and ideas which form the economist's tool kit.

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Synopsis:
Seeks to introduce students, managers and trainee managers to the essence of business economics; to those concepts, theories and ideas which form the economist's tool kit. *Focuses particularly on the nature of consumer demand and the cost of production within different types of competitive markets. *Reviews the various business objectives management might pursue, and their differing implications.

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  • PublisherPrentice Hall
  • Publication date1997
  • ISBN 10 0135731305
  • ISBN 13 9780135731307
  • BindingPaperback
  • Edition number2
  • Number of pages240

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9780132847612: The Essence of Business Economics (Prentice Hall Essence of Management Series)

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ISBN 10:  0132847612 ISBN 13:  9780132847612
Publisher: Prentice-Hall, 1992
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Nellis, Joseph G.; Parker, David
Published by Pearson P T R (1997)
ISBN 10: 0135731305 ISBN 13: 9780135731307
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