A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
"synopsis" may belong to another edition of this title.
Book Description Pearson Education Limited, 1992. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Bookseller Inventory # BBI2090285
Book Description Pearson Education Limited, 1992. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4769957
Book Description Prentice Hall, 1992. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4292256
Book Description Book Condition: Very Good. 0135615720. Bookseller Inventory # CCC0019735
Book Description Prentice-Hall International, London, 1992. Soft Cover. Book Condition: Worn. Second Edition. Copies: 2 Size: 4to. Bookseller Inventory # 007605