James Makens The Marketing Plan Workbook

ISBN 13: 9780135585375

The Marketing Plan Workbook

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9780135585375: The Marketing Plan Workbook

Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Just supply the facts, and "The Marketing Plan Workbook" virtually writes a comprehensive, tailor-made marketing plan for you.

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James Makens
Published by Prentice Hall Trade (1988)
ISBN 10: 0135585376 ISBN 13: 9780135585375
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