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Oliver, Gordon Marketing Today ISBN 13: 9780135582886

Marketing Today - Softcover

 
9780135582886: Marketing Today
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This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

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  • PublisherPrentice Hall
  • Publication date1980
  • ISBN 10 0135582881
  • ISBN 13 9780135582886
  • BindingPaperback
  • Number of pages339
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