Oliver, Gordon Marketing Today

ISBN 13: 9780135582886

Marketing Today

 
9780135582886: Marketing Today

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

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Gordon Oliver
Published by Prentice Hall (1980)
ISBN 10: 0135582881 ISBN 13: 9780135582886
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Book Description Prentice Hall, 1980. Paperback. Book Condition: Very Good. Marketing Today This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780135582886

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