This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.
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Book Description Prentice Hall, 1980. Paperback. Book Condition: Very Good. In VERY GOOD condition, nice and clean overall, dispatched daily from the UK Daily dispatch from UK warehouse. This book is in VERY GOOD overall condition, showing only light signs of previous ownership. Bookseller Inventory # mon0002701361
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