Marketing Today's Fashion

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9780135582718: Marketing Today's Fashion

This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

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From the Publisher:

This revised edition provides a complete guide to fashion marketing. Career opportunities and skills in various sectors of the business, including women's wear, children's wear, menswear, and fashion accessories, are presented in an exciting and readable manner.

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Helena De Paola; Carol Stewart Mueller
Published by Prentice Hall (1986)
ISBN 10: 0135582717 ISBN 13: 9780135582718
New Hardcover Quantity Available: 1
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Book Description Prentice Hall, 1986. Hardcover. Book Condition: New. Bookseller Inventory # SONG0135582717

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