This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
"synopsis" may belong to another edition of this title.
This revised edition provides a complete guide to fashion marketing. Career opportunities and skills in various sectors of the business, including women's wear, children's wear, menswear, and fashion accessories, are presented in an exciting and readable manner.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1986. Hardcover. Book Condition: New. Bookseller Inventory # SONG0135582717