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*MARKETING TODAY *** [Paperback] his edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble. --This text refers to the Textbook Binding edition.
"synopsis" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1986
- ISBN 10 0135578698
- ISBN 13 9780135578698
- BindingPaperback
- Edition number2
- Number of pages425
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Marketing Today
Published by
Prentice Hall
(1986)
ISBN 10: 0135578698
ISBN 13: 9780135578698
Used
Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0135578698. Seller Inventory # 9101550
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Stock Image
Marketing Today
Published by
Prentice Hall
(1986)
ISBN 10: 0135578698
ISBN 13: 9780135578698
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0135578698. Seller Inventory # 9819984
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Stock Image
Marketing Today
Published by
Prentice Hall
(1986)
ISBN 10: 0135578698
ISBN 13: 9780135578698
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0135578698. Seller Inventory # 9819983
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£ 4.73
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Marketing Today
Published by
Prentice Hall International
(1986)
ISBN 10: 0135578698
ISBN 13: 9780135578698
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. 2nd edition. Large format paperback, VG. xvi+425pp, text figs & tables, index, a good reading copy, text unmarked. Good text book on marketing , with many examples drawn from real life. 720 grams. Seller Inventory # 10494
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