Marketing Professional Services

3.79 avg rating
( 14 ratings by Goodreads )
 
9780135576205: Marketing Professional Services

Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed.

Marketing Professional Services teaches readers how to work with the internal hurdles that stand between them and their potential markets.  Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme.

They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants.

"synopsis" may belong to another edition of this title.

About the Author:

Philip Kotler, Ph.D is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern.  He is the author of multiple titles including Marketing Management 5e, Principles of Marketing 8e, and the most recent trade title Kotler on Marketing. Paul Bloom, Ph.D is Professor of Marketing at the University of North Carolina.  He also consults and is active in the America Marketing Association. Thomas Hayes, Ph.D is a Professor of Marketing at Xavier University, Ohio.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Philip Kotler, Paul N. Bloom
Published by Prentice Hall (1984)
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1984. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0135576202

More Information About This Seller | Ask Bookseller a Question

Buy New
6.33
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

2.

Kotler, Philip; Bloom, Paul N.
Published by Prentice Hall (1984)
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1984. Hardcover. Book Condition: New. book. Bookseller Inventory # 0135576202

More Information About This Seller | Ask Bookseller a Question

Buy New
21.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Kotler, Philip, Bloom, Paul N.
Published by Prentice Hall (1984)
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1984. Hardcover. Book Condition: New. Bookseller Inventory # P110135576202

More Information About This Seller | Ask Bookseller a Question

Buy New
29.74
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

4.

Kotler, Philip
Published by Prentice Hall (1984)
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1984. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-134-20-0932100

More Information About This Seller | Ask Bookseller a Question

Buy New
40.23
Convert Currency

Add to Basket

Shipping: 7.69
Within U.S.A.
Destination, Rates & Speeds

5.

Kotler, Philip; Bloom, Paul N.
Published by Prentice Hall
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Hardcover. Book Condition: New. 0135576202 New Condition. Bookseller Inventory # NEW6.1041907

More Information About This Seller | Ask Bookseller a Question

Buy New
47.49
Convert Currency

Add to Basket

Shipping: 3.84
Within U.S.A.
Destination, Rates & Speeds

6.

Philip Kotler and Paul N. Bloom
ISBN 10: 0135576202 ISBN 13: 9780135576205
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801355762051.0

More Information About This Seller | Ask Bookseller a Question

Buy New
83.11
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds