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This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.
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- PublisherPrentice-Hall
- Publication date1990
- ISBN 10 0135566061
- ISBN 13 9780135566060
- BindingPaperback
- Edition number3
- Number of pages512
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ISBN 13: 9780135566060
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9602706
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780135566060
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Marketing Today
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ISBN 10: 0135566061
ISBN 13: 9780135566060
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Book Description paperback. Condition: Good. Dust Jacket Condition: No Dust Jacket. creases on the cover and on the corners, some pages in the book are creased, markings on the cover, stickers & stamps on the inside of the cover and on the FEP. some pencil underlining and markings in the book easily removed. Ex-Library. Seller Inventory # 017771
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